THE ROLE OF INBOUND WEBSITES IN EXPANDING YOUR BUSINESS AND HOW TO CREATE ONE!

Are you looking to expand your business and reach a larger audience? 

An optimized inbound website is the key to success in this ever-evolving digital world. With an inbound website, you can build brand recognition, engage customers, generate leads, and promote products, services, and content to your target audience. Additionally, it is a cost-effective way to showcase a company’s values and build trust with the public, costing $14 less than traditional marketing for each newly acquired customer – User Guiding. An inbound website is a great way to connect with your customers and prospects, create trust, and showcase your company values. The right strategy can help you gain customers, build loyalty, and increase your bottom line. So, take advantage of this fantastic opportunity to make your business thrive!

In this blog, we’ll discuss the benefits of having an inbound website and how you can create an effective and engaging one. We will examine the strategies and techniques companies can use to optimize their inbound websites and maximize their reach. From increasing conversions to driving more traffic, an inbound website can help you achieve all your business goals. 

If you want to boost your business, create an inbound website and watch your success grow. With the right strategies and techniques, you can optimize your website and reap the rewards. So, what are you waiting for? Get started on creating your inbound website today!

WHAT IS AN INBOUND WEBSITE?

An inbound website refers to a website that is optimized to attract, engage, and convert visitors into customers. An inbound website aims to bring visitors to the site through relevant, valuable, and informative content. It ultimately converts them into customers by offering solutions to their problems or meeting their needs.

Adopting an inbound approach can dramatically increase business leads, with some seeing returns of up to 126% more leads than those that don’t – Thrive. With an inbound website, businesses can tap into this potential and achieve maximum ROI from their marketing efforts.

To explain the process in 3 points, inbound websites:

• Attract the target audience
• Make them engage with your content
• Finally, convert them into buyers through its ultimate converting sales funnel!

Advantages of having an inbound website:

Studies show a properly executed inbound marketing strategy can be 10 times more effective for lead conversion than outbound – Invesp. Inbound websites save you a lot of time and money. Unlike outbound websites, it does not strive to impress prospects; relevant content does!

Besides this, plenty of advantages make inbound websites stand out! Let’s have a look at them!

The automated lead generation system:

Inbound websites can be incredibly cost-effective, as leads generated through inbound marketing cost 61% less than those generated through outbound tactics – Hubspot. This means businesses can save a substantial amount of money while converting visitors into long-term clients. Inbound websites can achieve this by utilizing automated CRM software that tracks the activity of their prospects and processes the information from their form-filled interactions. Ultimately providing a smooth and efficient sales funnel will convince them to purchase the product.

Here, we’d like to recommend you two of the best lead generation software:

HubSpot’s Sales Hub:  

• Automatically logs customer interactions, emails, and meetings  

• Automates lead scoring and routing  

• Provides customizable sales pipelines  

• Generates automated reports to track performance  

• Creates personalized customer experiences  

• Creates and sends automated emails  

• Integrates with other tools  

Salesflare:  

• Automatically gathers contact information and customer data  

• Tracks customer activities  

• Creates automated follow-up reminders  

• Automates segmentation of customer data  

• Generates automated reports to track performance  

• Integrates with other tools 

• Automatically logs customer interactions, emails, and meetings

Are you ready to take your lead generation process to the next level? 

With HubSpot’s Sales Hub and Salesflare, you can automate your sales process, track customer activity and interactions, and gain insight into customer segmentation. With customizable sales pipelines and automated reports, you can monitor your performance and reach your goals faster. And with easy integration with other tools, you can create personalized customer experiences that will drive more conversions. Unleash the power of automation and start getting the results you want!

Increase in brand visibility:

Inbound website creation involves creating a holistic web presence, from engaging content to optimized presentation. This allows businesses to maximize their organic potential and gain greater visibility through sustainable traffic sources. Increasing brand visibility is crucial, as a staggering 49% of businesses implementing inbound marketing strategies do so to build brand awareness – Thrive. 

One-time investment; long-term benefits:

An inbound website creation process can give you the ultimate result – an optimized, responsive site for all devices and a stellar user experience that stands out from your competition. SEO tactics ensure long-term success and lead generation to impress prospects.

Higher ROI:

With an inbound website, you enjoy the luxury of high ROI – 88% of video marketers have reported that video has increased their inbound marketing ROI – User Guiding, allowing them to reap even greater rewards from their inbound marketing efforts. Thus, inbound marketing generates more leads as compared to traditional marketing.

P.S. You can track your prospects’ activity, determine which content is engaging, and what visitors respond to every page.

Increase in trust and credibility:

When it comes to gaining customer trust, inbound marketing techniques like creating helpful content and leveraging social proof are much more effective than traditional advertising tactics like billboards that scream, “Buy this now!”. 68% of marketers report that social media marketing has helped them generate more leads – Exploding Topics. 

By allowing customers to research and come to you organically, you can establish yourself as a reliable and trustworthy business.

STEPS TO CREATE AN INBOUND WEBSITE:

Now that you know the advantages, let’s investigate how to create a successful inbound website!

1. Create Your Inbound Marketing Personas

Crafting compelling inbound content requires an understanding of your target audience. Knowing this group’s desires, preferences, and needs will ensure you create meaningful material to engage them.

With inbound marketing personas driving streamlined business operations and coordinating efforts across the organization, optimizing your strategies with customer-focused insights is possible. This is an opportunity to capitalize on engagement at every level and give yourself a strategic advantage over other players in the market.

2. Posting Relevant & Engaging Content

Next, you need to create compelling content. This content should be informative, helpful, and relevant to your target audience. Great content is critical to driving 20% annual growth in website traffic and engaging your target audience.

•  Producing relevant and captivating content establishes you as an authority in your field. 
• By delivering helpful, informative, and well-constructed material, people can identify you as a specialist in your product or subject area.
•  Maintaining visibility through content allows consumers to become familiar with the brand, affirming why they should trust it.

This connection to the customer, created through different and compelling material, lets you become a reputable source of information.

3. Optimize Your Website

Optimizing your website is an invaluable step to achieving success in the digital world. Keyword research and other effective SEO strategies can make it simpler for potential clients to look for you, significantly increasing traffic to your business! This ensures growth and brings significant rewards, far exceeding what many conventional kinds of marketing or advertising could hope to achieve. Moreover, research shows that leads gained through SEO have a close rate of 14.6%, compared to just 1.7% with outbound marketing – Thrive. So, investing in SEO can be one of the most worthwhile strategies to grow your business.

Following are some of the beneficial tools that can help you optimize your website, pin-point the defects, and make necessary changes:

1. Google Analytics: Tracks website performance and user behavior data to optimize performance. 
2. Moz Pro: A comprehensive SEO tool to monitor website rankings and analyze keyword performance. 
3. SEMrush: Monitors website traffic and performs technical SEO audits. 
4. Screaming Frog: Finds broken links and analyzes website structure and content. 
5. HotJar: Analyzes website user behavior and optimizes the user experience. 
6. Ahrefs: Tracks website backlinks and identifies link-building opportunities. 
7. Yoast SEO: Improves website content quality and optimizes search engine visibility. 
8. GTmetrix: Monitors website speed and performance metrics.

4. Promote Your Content

Content marketing is a smart move when you are looking forward to generating leads. It provides 3 times more leads than outbound marketing at less than half the cost – ahrefs. This means not only can you reach more potential customers, but you can do so without breaking the bank.

 Promote your content by

•  Sharing it on social media platforms like Facebook and Twitter
•  Submitting it to directories tailored to your topic
•  Posting it in forums specialized in related industry topics.

Doing this can aid you in increasing visitors to your website and procuring leads for your business, so you can keep churning out excellent material.

5. Focus On Customer Experience

As the fifth step, a website should focus on the customer experience.

• The layout should be simple and streamlined, with clear and concise information. 
• It should be easy for customers to purchase, and the service should be friendly and approachable. 

Customers want to feel valued and heard when shopping online. Therefore, customer experience is the key to creating a lasting impression on a website.

6. Lead Generation

The sixth and most crucial stage is “Lead Generation” Research shows that inbound leads acquired after five months of consistent inbound marketing are 80% less expensive than outbound leads – User Guiding. This analysis makes creating leads an essential component of any business initiative. Acquire quality leads and actively engage your target audience by developing forms on your website for interested visitors to sign up for newsletters or request additional information. This is beneficial for giving your company visibility and enabling you to monitor and assess potential customers interested in your product or service. Taking advantage of these forms to acquire contact details from potential customers is an excellent way to expand your customer base and create relationships with those interested in your services.

7. Covert Prospects Into Clients

The seventh and final step is to convert those leads into customers by

• Providing helpful, relevant information that helps them make a buying decision. 
• Giving instant responses to their queries
• Follow them up to provide details for updates, discounts, or products.

If you follow these steps, you’ll be prepared to create a successful inbound website.

Thanks for reading!

At Webfume, we understand the importance of an inbound website and are here to help you every step of the way. We can provide the tools and resources you need to create an effective inbound website to help you reach your goals.